Recently launched at the UAE Customer Service Week is a book introducing a new concept to the field of measurement. This concept enables organisations to hone in on what really matters to customers and develop simple research programmes to capture their performance against these key values.

Value Moments drives through the key message understanding what is important to the customer and what ultimately drives value. Complementing the overall TICSI philosophy, this new method of measurement should be incorporated into each and every TICSS implementation.

For more information on how to pick up a copy of this book please contact Ethos Consultancy, our TICSI Middle East Partners.